Development
Our Development actions are based on the principles of the Global Development Initiative (GDI) of KPMG International, which focuses on promoting social justice and supporting sustainable projects. The aim is to help improve the conditions of our communities through the following initiatives.
Pro bono services or compensation
Among our most important initiatives for the community is the provision of pro bono audit and consultancy services to volunteer sector organisations, incorporating professionalism into management, and credibility and transparency into their financial statements.
This work is subject to KPMG's standard procedures for acceptance of clients and the same methodology, quality and independence offered to paying clients. Fees for the services provided are paid by the Corporate Citizenship team to the KPMG department in Brazil that provided the services. The organisation benefited agrees to undertake an initiative previously agreed as compensation for the services provided. G4-EC7
Voluntary sector organisations benefited by pro bono
/ compensation services in 2014
- Ação Comunitária - São Paulo (R$ 49,000)
- Portaldajuda Association - São Paulo (R$ 17,000)
- Gol de Letra Foundation - São Paulo and Rio de Janeiro (R$ 68,000)
- Ling Institute – Porto Alegre (R$ 18,000)
- Médecins sans Frontières - Minas Gerais (R$ 59,000)
- Entre Rios Agricultural Education Association - Curitiba (R$ 10,700)
- Semmelweiss Foundation - Curitiba (R$ 10,700)
- Sorri Foundation - Bauru (R$ 49,000)
- Educandário Nossa Senhora Aparecida - PE (R$ 30,000)
- AACD - São Paulo (R$ 20,000)
- More Institute - São Paulo (R$ 19,000)
- Instituto Reciclar do Adolescente - São Paulo (R$ 35,000)
Private social investment
KPMG sponsors the +Unidos (Britcham) initiative, which sponsors education projects teaching English in partnership with the Ministries of Education (Language Laboratories) and Science, Technology and Innovation (Online English platform). We provided R$ 25 thousand in support in 2014.
Tax incentive laws (G4-EC4)
KPMG is abreast of the opportunities offered by the Government to encourage the allocation of resources to cultural projects and institutions that offer services to the community. Every year we select projects that are aligned with our Corporate Citizenship and Marketing strategies.
Social, sporting and cultural investment under tax incentive laws (R$)
| 2014 | 2013 | 2012 |
|---|---|---|
| 670,000 | 283,071 | 400,364 |
Organisations benefited by investment under incentive
laws in 2014:
AACD - Association for Assistance to Disabled Children
invested R$ 70 thousand via PRONAS in the Research Project to evaluate the use of cellular therapy in treatment of the locomotor function.
Apae-SP - Associação de Assistência à Criança Deficiente
“Employment Support for the Intellectually Disabled”, which seeks to generate employment opportunities and to help young people develop the necessary skills, received investment of R$ 20 thousand via Fumcad.
Padre Cacique Retirement Home/Porto Alegre
The home, which works to include, protect and improve the social and emotional well being of 150 Senior citizens, received R$ 20 thousand via Fundo Nacional do Idoso.
Anhumas Quero-Quero Association/Campinas
We invested R$ 50 thousand via Fumcad in the institution, which promotes the cultural, social, psychical, cognitive and affective development of 180 children, youth and adolescents from impoverished neighbourhoods of the city.
PIO XII Foundation - Barretos Cancer Hospital
The Foundation offers palliative care for the elderly treated by the hospital and received R$ 50 thousand from KPMG via Fundo Nacional do Idoso.
GRAAC - Support Group for Children and Teenagers with Cancer
We support research into the effects of autologous medullary transplants combined with the use of Thiotepa in patients aged under five R$ 70 thousand via PRONON.
Cultural Book on Historical Farms and Cuisine
This documents the history, architectural heritage and cuisine of Farms in São Paulo and Rio de Janeiro, enhancing the appreciation, revival and learning of regional cultures. We invested R$ 40 thousand via the Rouanet Act.
Earth, Water, Air and Fire Programme
A series of four books describing human interaction with the elements. We published the second book in the series, ‘Man and Air’ in 2014, which was given to our clients as a year-end gift. The investment was R$ 210 thousand under the Rouanet Act and R$ 170 thousand via private investment.
Oficina dos Menestréis
Five social programmes providing free assistance to the autistic, wheelchair users, youth with Down syndrome, the elderly and impoverished youth. Investment of R$ 80 thousand under the Rouanet Act.
Campos do Jordão Tennis Tournament
Recognised by the Brazilian tennis confederation and the Paulista Tennis Federation, the tournament attracted 96 tennis players from around the world, preparing for the 2016 Olympics. An investment of R$ 60 thousand under the Sports Incentive Act.
Voluntary work
In addition to working in the Junior Achievement programmes, our professionals can also participate in two other annual activities. KPMG Community Day is an initiative that involves professionals from all KPMG offices in Brazil in citizenship activities to meet specific needs identified in their communities, including donating blood, helping the elderly, adolescents and children, education, revitalising common areas in public and private institutions and environmental awareness, amongst others.
Our professionals also use specific occasions like Easter, Winter, children's month or Christmas to collect and distribute donations. Events involving natural disasters and other emergencies are evaluated and can receive our assistance.
Until 2012 we ran the Trainee Challenge, an initiative similar to the KPMG Community Day, as a part of the Training Programme for these young professionals. Due to the change in the training agenda for the employees, in 2013 we discontinued the initiative.
Results of KPMG Community Day
| 2014 | 2013 | 2012 | |
|---|---|---|---|
| Volunteers engaged | 1,101 | 551 | 950 |
| Social institutions served | 27 | 28 | 27 |
| People potentially benefited | 1,700 | 1,168 | 1,120 |
Main volunteer initiatives in 2014
Caring Christmas
A retirement home and three shelters in São Paulo benefited from this programme. KPMG allocated some R$ 12 thousand for parties at the retirement home and one of the shelters, which were also given personal hygiene products and the now traditional Christmas presents, given by our professionals to 497 elderly and young people. Another five offices of KPMG in Brazil were involved in similar festivities.
Winter campaign
In São Paulo we donated R$ 11,800 to the Soup Group, for items such as 1620 blankets and 820 kg of food items, in addition to nearly 1000 pieces of clothing. Approximately 80% of this total was donated by our professionals. The Soup Group assists those living in the streets who are at risk, carries out assessments and makes referrals for treatment and detoxification for substance dependents. A further five offices in Brazil engaged in similar initiatives, benefiting local entities.
KPMG Community Day
KPMG invested around R$ 26 thousand to cover part of the expenses of the coordinators and teams in implementing the initiatives of the 27 organisations benefited by our 20 offices in Brazil, which engage volunteers in revitalisation, recreation, excursions, blood donation and provision of meals.
Campinas Office awarded
I Prêmio Cidadania
KPMG Community Day is an important initiative, not just to expand our interaction with the community, but also to further engagement and integration of our professionals beyond the workplace. We therefore decided to present an award to the office implementing the initiative with the greatest impact every year.
The Campinas team received the first edition of the award for refurbishing the facilities of Convívio Aparecida, a shelter which cares for children removed from their families due to domestic violence, amongst other reasons. 62% of the office participated in the initiative, which dedicated 400 hours of work - mainly at weekends - and raised R$ 45 thousand (donations of services, products and cash).
As a result of the award, KPMG donated R$ 5 thousand to the Shelter and rewarded the team with a happy hour.