Brand and reputation

The KPMG brand carries the initials of our four founders. Though from different countries and professional backgrounds, they all shared a common set of values that can today be best translated as 'Inspire Confidence. Empower Change'.

For 145 years, our global track record has been characterised by a forward-thinking service offering, responsible professional conduct, business integrity and helping shape a better future by sharing our knowledge with businesses, governments, the media, unions and trade associations, and voluntary sector organisations.

This combination of attributes has long sustained our position among the global Big Four and secured our prestigious position as leaders in a number of our segments.

The volume of local and international accolades with which we have been honoured is also a measure of the market's positive perception of our performance. In 2014 alone, KPMG received ten local and international awards linked to sustainability, human rights, management, human resources and audit.

The way we enhance the KPMG brand is expressed in a set of documents and procedures that guide the actions of all member firms worldwide. Read more here.