Priority stakeholders G4-18 | 24 | 25 | 26

KPMG, like any other company, is an ecosystem of relationships established with stakeholders – the group of people who influence or are influenced by our activities.

Our business is continually affected by the dynamics of the relationships we establish with each of our stakeholders, as well as by the regulations, standards and practices of the markets in which we operate. We are therefore continually alert to and in search of new ways of interacting with each stakeholder to understand their needs, expectations, potential and limitations and where they intersect with our own interests.

KPMG in Brazil's first stakeholder mapping exercise was conducted in 2009 and brought together representatives from the different practices and offices of our Organisation in Brazil. In all, 14 stakeholder groups were identified in this first stage. Out of these, an analysis by the Executive Committee of KPMG in Brazil and the leadership of our Corporate Citizenship function identified four priority stakeholder groups for our business: partners; internal stakeholders; clients and the market; Regulatory Bodies and Government.

In 2011, our participation in KPMG International's Stakeholder Engagement Research programme, facilitated by Good Business, led us to include another three priority groups on this list: professional bodies and specialists, civil society and the media.

Identifying these seven priority stakeholder groups was essential to developing increasingly effective management practices, and helped develop a forum for appropriate and targeted dialog with each stakeholder. Over recent years we have also invested in our relations with the broader group of stakeholders, which contribute to consolidating our reputation.

From 2011 to the present, there have been no changes in our business that would warrant inclusion of additional stakeholder groups.

Stakeholders map